Village Brewery- The Goon

Student Project


In collaboration with Village Brewery, a Calgary craft brewing company, our ACAD class was charged with the task of coming up with a concept for a cask experience, creating a persona for a beer that would fit Village's brand. Our team drew on an

in-your-face attiude, and a bit of family history, to come up with the Village Goon,

a black bubblegum ale. It was one of four beers chosen to be part of an event at National Beer Hall, and was voted the best tasting beer of the night.